Large Living Room With- White Furniture And Grey Shag Rug

Master The Art Of Home Staging For A Quick Sale

7-Minute Read
Published on January 13, 2021

Staging a home can greatly help with facilitating a quick sale. Research by the National Association of REALTORS® indicates that 83% of buyers’ agents find that staging a home makes it easier for prospective purchasers to visualize the property as a future residence. Likewise, these real estate agents also point out that staging a home can increase the dollar value of purchase offers by as much as 1% – 5% compared with homes on the market that are not staged.

Noting that staging a home for a quick sale can boost your asking and sales price, decrease the amount of time that a property sits on a market, and positively impact purchase impressions, it comes highly recommended. Even more so when selling to millennials, who put a notable premium on style and design. The following article will offer advice for both DIY home stagers and those looking to hire professionals to assist with the task of getting a home prepped and ready for sale.

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How To Stage Your Own Home For Sale

Staging your own house for sale as a DIY project can help you cut costs while also boosting potential profits. Learning how to do so effectively doesn’t have to be particularly time-consuming, expensive, or difficult when you take the time to do a little bit of research and planning upfront. The expert tips below can help you as you go through the process of staging a home.

Repaint And Furnish New Appliances Where Possible

They say never to judge a book by its cover. But a house isn’t a book and prospective home buyers (like all human beings) are highly visual in how they process information and tend to put a premium on first impressions. That’s why it’s important to put a fresh coat of paint on your home, and fresh dressings, as you go about the process of prepping your property for sale.

Applying a new coat of paint can brighten up a room, hide unwanted interior and exterior blemishes, and give a space a new look and feel. Coupled with the addition of new appliances such as a refrigerator, microwave, dishwasher and more, it can also do wonders toward making any domicile feel more modern and contemporary. A trip to your local hardware store or favorite retailer can help you identify and sample promising paint combinations, as well as compare prices on popular household accessories.

Take the time to review your options and weigh costs as you go about the process of home staging. Oftentimes, a small upfront investment can do wonders to help boost your overall bottom line. It’s a general rule that you’ll want to keep in the back of your mind as you get your home staged and ready for sale.

Take A Zero-Tolerance Approach To Clutter

Cluttered spaces make it difficult to see details and potential. They’re also distracting and off-putting to buyers, who don’t have the time or desire to move items around, go digging behind furniture, or otherwise tidy up rooms to in order to help spot and review finer points and details. In addition, home buyers are often choosy, and prone to making snap impressions. A crowded and busy space not only stands to negatively impact any household tour, but also detract from shoppers’ overall takeaways.

At all times, your goal as a home seller is to help prospective shoppers see the best in a house and effectively visualize how they might live in it. Noting this, cleaning and tidying up around your home is crucial before allowing home buyers on-site. Your job as a home seller will be made much easier if you make a routine habit of putting the best face on your property possible – a task that home staging of all kinds can help with in general. 

Remove Personal Touches

True – it’s certainly important for a house to look livable and inviting. But as above, anything that makes it difficult for potential buyers to picture themselves living in a space instead of the seller should be avoided. As part of the process of staging a home for a quick sale, you’ll want to take down family photos, put away children’s toys and artwork, and otherwise remove items and images starring members of your household.

It makes sense if you think about it: From a home seller’s perspective, it’s important to focus on providing shoppers with attractive views and appealing scenes as they tour a home when conducting DIY staging. At the same time, it’s also vital to design spaces in such a way so as to appeal to the widest possible audience. To this extent, singular pieces of artwork, unique home accessories, and custom add-ons or paint jobs should be kept to minimum when prepping a home for sale. After all, what appeals to you aesthetically may not appeal to a broad cross-section of shoppers.

We all love exercising our fun and creative sides. However, what’s called for here is a more deliberate touch, with an eye toward emphasizing certain positive features of your home and deemphasizing less-attractive elements. As you go about the process of staging your home for a quick sale, think about how others might perceive any design choices that you’re considering making to maximize your odds of quickly finding a buyer for your property.

Focus On The Living Room, Primary Bedroom And Kitchen

According to overwhelming percentages of sellers’ agents, the most common rooms that are staged in a home include the living room (93%), kitchen (84%), and primary bedroom (78%). Bearing this in mind, whether you’re working with limited time and budget, or can afford to stage your entire home as desired, you’ll want to concentrate the bulk of your efforts in these areas. It’s only logical after all: These are among the most popular spaces in a home where individuals tend to spend most of their time on a daily basis.

Sprucing up these areas doesn’t necessarily have to mean making costly investments such as the purchase of new furniture, either. Again, as before, sometimes adding a fresh coat of paint, new appliance, or simply changing out your bedspread can work workers at boosting viewer impressions here. Above all else, your goal is to create visually appealing environments that don’t go too far left of center in terms of design, but also instantly catch the eye and stand out.

Ask Your REALTOR® Which Features Should Be Highlighted

A knowledgeable Realtor® is a veritable font of information when it comes to deciding where to concentrate your efforts at home staging. These real estate professionals can help you determine which features of a home or any given room should be highlighted or downplayed, and what aspects and attributes will most appeal to home buyers. In fact, over a quarter of sellers’ agents have personally offered to stage a home. Ask nicely, and you may get some unexpected and welcome help here.

Research Staging Examples Online

As you go about the process of DIY home staging, don’t forget to research examples online either. Browsing the web reveals many stunning and cost-effective displays of design ingenuity that can provide helpful food for thought and inspiration as you go about preparing your property for sale. Even better, many handy articles and design guides will also provide you with detailed advice for creating attention-grabbing displays, and links to where you can purchase attractive and affordable home accessories and decorating items.

Know How Much It Should Cost

The median amount spent on home staging is $400. While a not insignificant sum, it’s also a relatively small upfront investment to make in light of how much you stand to gain from a larger sale of your property on the back end. Knowing the average cost of any home staging effort, which you should research before engaging in, is especially helpful when it comes to decision-making here. Arming yourself with the facts will give you a better sense as to how much you’ll want to touch up your property prior to a sale, and the extent of efforts that you may wish to engage in.

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How To Hire A Professional To Stage Your Home

Professional home staging firms also exist and can help you prepare your home for sale for a price. Hiring a professional stager will cost more than a DIY home staging effort but may prove well worth the investment in the end if it leads to a faster sale and larger sales price. Key tips to keep in mind as you consider researching and drawing upon the services of potential partners here are as follows.

Don’t Fall For Fishy Credentials

Many real estate professionals operate under and adhere to strict credentials and standards. Unlike REALTORS® though, there’s no formal accreditation body in existence for house stagers. Be advised that any accreditations cited by prospective job applications here should be taken with a grain of salt.

Get References And Examples Of Their Work

Like any working pro, home stagers also keep portfolios of their work on-hand, so you should ask to see examples. Doing so can not only help you get a sense of the quality of their work, it can help you get a sense of their vision and aesthetic. Likewise, the process of preparing a home for sale can be a time-consuming, stressful and potentially expensive endeavor. As a result, you’ll also want to ask for references, and speak with past clients, to find out how easy the home stager is to work with. 

Make Sure Your Stager Has A Clear Vision

As with any artist, a home stager can be wildly creative. But to make sure that they achieve the exact look and feel that you’re going for, it’s important to be up-front and clear with them about the vision that you have in mind for any given space, and provide honest, regular and running feedback. To this extent, pairing yourself with a house stager who shares your vision, and works well with you, is vital. So too is hiring a home stager who knows which features of a home to highlight and which flaws to downplay.

Know The Typical Local Asking Price For Home Staging

The price of home staging can vary from state to state and city to city. Be sure to research your local market to get a sense of appropriate price range. Speaking with local REALTORS®, comparison shopping by interviewing at least three or four home staging providers and looking at online forums and social networks can help provide further guidance. Reaching out to your mortgage professionals, as well as friends and family, may also produce useful leads here.

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Andrew Dehan

Andrew Dehan is a professional writer who writes about real estate and homeownership. He is also a published poet, musician and nature-lover. He lives in metro Detroit with his wife, daughter and dogs.