About Us

At Quicken Loans, our mission is to empower people with the knowledge, tools and resources they need to achieve their financial goals. We believe that homeownership and financial freedom should be accessible to all, and we're dedicated to simplifying the lending process, providing exceptional service and building lasting relationships with our clients.

Happy parents holding their excited child and dog, surrounded by sparkles.

Our Values

Transparency

We earn and uphold your trust by striving for clear, open communication in every interaction.

Empowerment

We aim to equip you with the tools, knowledge and opportunities you need to build a better financial future.

Innovation

We embrace change, seek out new ideas and leverage technology to continuously improve the Quicken Loans experience.

Our Model

Quicken Loans is a home loan and personal finance marketplace, connecting consumers with a broad range of financial services. This model allows users to explore multiple financial options through a single digital experience. As a marketplace, Quicken Loans provides access to a broad range of lending products, a streamlined experience for comparing offers, greater transparency and flexibility for borrowers.

Editorial Guidelines

At Quicken Loans, we understand that the money choices you make now affect your future well-being. That’s why you deserve to read the most accurate, useful, and up-to-date information out there.

Key Takeaways
Our experienced team of writers and editors expertly break down the big topics for you at each stage of your homeownership journey, empowering you to achieve your financial dreams.
Factual Accuracy
Our articles are thoroughly researched and fact-checked because we're dedicated to giving you helpful, original content you can trust.
Inclusivity And Accessibility
We use inclusive language that respects all backgrounds, perspectives and financial journeys. We adhere to accessibility standards, ensuring content is easy to read and navigate for all users.
Smiling man sitting cross-legged with a laptop and pointing at editorial guidelines with both hands.

Why Clients Trust Us

We’re honored to have earned the confidence of thousands of clients nationwide through our commitment to transparency, empowerment and innovation.

Trustpilot

Frequently Asked Questions

Quicken Loans is a home loan and personal finance marketplace, designed to connect consumers with a broader range of financial products.

In the marketplace model Quicken Loans connects consumers with a network of independent lending providers, allowing users to explore multiple financing options through a single digital experience.

The Quicken Loans brand is operated by LMB Mortgage Services (NMLS #167283) under license from Rocket Mortgage, LLC (NMLS #3030).

No, Quicken Loans is NOT Rocket Mortgage. Quicken Loans acted as a direct lender until 2023. At that time, Rocket Mortgage separated from Quicken Loans and licensed the Quicken Loans brand name to LMB Mortgage Services. Now, Quicken Loans operates independently as a financial services marketplace for consumers.