Quicken Loans Inc., the nation’s largest online retail mortgage lender and the second largest retail mortgage lender in the United States.
J.D. Power has named Quicken Loans the Highest in Customer Satisfaction for Primary Mortgage Origination seven straight years — 2010 through 2016.
Dan Gilbert founded Rock Financial in 1985, which would become known as Quicken Loans.
Quicken Loans introduces Rocket Mortgage, the first end-to-end completely online mortgage. Rocket Mortgage users can go from application to approval and lock their rate online, in as few as eight minutes, without having to talk to anyone.