Casey Hurbis
Casey Hurbis
Chief Marketing Officer
 @CaseyHurbis

Casey Hurbis is the Chief Marketing Officer of Quicken Loans. He oversees both online and traditional marketing initiatives, while driving new, innovative strategies to captivate the audience of the nation’s largest and most trusted mortgage lender. To achieve these goals, Casey leads a marketing group of more than 300 team members known as Detroit’s premier in-house agency.

Under Casey’s leadership, Rocket Mortgage by Quicken Loans launched one of 2020’s highest-rated Super Bowl commercials starring Hollywood A-lister, Jason Momoa. His team also announced an exclusive multi-year partnership with the NFL, making Rocket Mortgage the first official mortgage sponsor of the NFL in over a decade.

Casey and the Quicken Loans marketing team led the creation and promotion of the Rocket Mortgage Classic – the first PGA TOUR event held in the city of Detroit. The inaugural Rocket Mortgage Classic, in 2019, was the most-awarded event on the TOUR after winning three “Best Of” awards, including the “Fair Way Award” for its diversity and inclusion initiatives. Most importantly, it provided more than $1.2 million in disbursements to its seven primary beneficiaries – more than 90% of which was directed to Detroit-based nonprofits.

Along with Quicken Loans, Casey oversees the marketing efforts for other successful businesses in the Rock Family of Companies, including Quicken Loans Mortgage Services, Rocket Homes and Rock Central, helping to elevate these brands in their respective industries.

Casey joined the Quicken Loans family in 2017 after 24 years in automotive marketing – most recently leading advertising and communications for FIAT, where he helped successfully reintroduce the FIAT brand to American car buyers.

Equally important to his brand-building efforts is Casey’s work with, and dedication to, local and national nonprofits. Three that are particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, Casey serves on the Board of Directors for Adcraft Detroit and the Detroit Sports Commission.

Casey is a graduate of Michigan State University, where he can be found cheering on his Spartans every Fall.

He, his wife and their two children reside in metro-Detroit.