Casey Hurbis

Chief Marketing Officer
 @CaseyHurbis

Casey Hurbis is the Chief Marketing Officer of Rocket Mortgage. He oversees all marketing initiatives while driving new, innovative strategies to captivate the audience of the nation’s largest and most trusted mortgage lender. To achieve these goals, Casey leads a group of more than 300 team members who make up Detroit’s premier in-house marketing agency.

Under Casey’s leadership, Rocket Mortgage launched two Super Bowl commercials, both starring comedic powerhouse Tracy Morgan, showing why “certain is better.” The ads claimed the top two positions on USA Today’s Ad Meter, the leading ranking platform for Super Bowl spots. This came one year after unveiling the highly lauded Super Bowl commercial starring Hollywood A-lister Jason Momoa, which took fifth place on Ad Meter. In 2020, his team also announced an exclusive multi-year partnership with the NFL, making Rocket Mortgage the first official mortgage provider of the NFL in more than a decade.

Casey’s team led the creation and promotion of the Rocket Mortgage Classic – the first PGA TOUR event held in the city of Detroit. In 2019, the inaugural tournament was the most-awarded event on the TOUR, winning three “Best Of” awards, including the “Fair Way Award” for its diversity and inclusion initiatives. In 2020, the tournament shifted its focus and dedicated the bulk of its fundraising to bridging the digital divide in Detroit – the least connected major city in America. All in all, the second Rocket Mortgage Classic generated $2.7 million for nonprofits, with $2.4 million going towards digital inclusivity programming.

Along with Rocket Mortgage, Casey oversees the marketing efforts for other successful businesses in Rocket Companies (NYSE: RKT), including Rocket Pro TPO, Rocket Homes and Rocket Auto – helping to elevate these brands in their respective industries. His leadership helped place Rocket Mortgage into Ad Age’s Best Places to Work in 2021 list.

Casey joined the Rocket Mortgage family in 2017 after 24 years in automotive marketing – most recently leading advertising and communications for FIAT, where he helped successfully reintroduce the FIAT brand to American car buyers.

Equally important to his brand-building efforts is Casey’s work with local and national nonprofits. Three that are particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, Casey serves on the Board of Directors for Adcraft Detroit and the Detroit Sports Commission.

Casey is a graduate of Michigan State University, where he can be found cheering on his Spartans every fall.