Casey Hurbis
Casey Hurbis
Chief Marketing Officer

Casey Hurbis is the Chief Marketing Officer of Quicken Loans. In this role, Casey leads both online and traditional marketing initiatives, while driving new, innovative strategies to captivate the audience of the nation’s largest and most trusted home lending brand.

Casey joined the Quicken Loans family after 24 years in marketing, most recently leading advertising and communications for FIAT, where he made a splash by helping to successfully reintroduce the FIAT brand to the U.S. market. Casey has a reputation for pushing boundaries to create brand awareness by capitalizing on pop culture trends, punchy advertising messages and exciting partnerships.

As CMO, Casey leads a group of over 200 team members, comprising the Quicken Loans Family of Companies’ in-house marketing agency. Under his leadership, the team launched the majorly successful “Translator” Rocket Mortgage brand campaign – featuring Keegan-Michael Key – and spearheaded efforts to bring the first PGA TOUR event to Detroit – the Rocket Mortgage Classic – in 2019.

Equally important to his brand-building efforts is Casey’s work with, and dedication to, several local and national charities. Three charities particularly close to his heart are the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. In addition to his community efforts, he serves on the Board of Directors for Adcraft Detroit, as well as the Detroit Sports Organizing Corporation.

Casey, his wife and their two children reside in metro Detroit. Casey is a graduate of Michigan State University, where he can be found every Fall cheering on his Spartans.