Quicken Loans Hires FIAT Advertising Executive Casey Hurbis to Direct Marketing Strategy and Brand Management for National Online FinTech Leader

  • April 24, 2017

Casey HurbisDETROIT, April 24, 2017 – Detroit-based Quicken Loans, the nation’s largest online lender and leading FinTech organization, today announced the hiring of a new Chief Marketing Officer (CMO), native Detroiter Casey Hurbis. Hurbis will lead Quicken Loans’ consumer-facing marketing team and will be responsible for all online and traditional marketing initiatives, as well as managing the nation’s most trusted and recognized home lending brand.

“Casey is someone who is not afraid to push the envelope. We are confident he will take Quicken Loans’ leading national brand to the next level and beyond,” said Quicken Loans CEO Jay Farner. Casey brings a wealth of knowledge and experience from both the agency and corporate perspectives. “Our millions of clients and future clients will see Quicken Loans in creative and unexpected ways as Casey leads our tremendously talented marketing team to leverage our brand, technology, culture and award winning client service record.”

Hurbis spent the last 24 years in a wide range of roles, including consumer engagement, strategic planning, digital advertising, partnership development, experiential marketing and everything in between. Most recently, Casey led North American Brand Communications and Advertising at FIAT where he reintroduced the FIAT brand to the U.S. market after more than a quarter century of absence. Hurbis led major initiatives including the creation of two Super Bowl commercials, large-scale brand campaigns, social media promotions and co-branded partnerships.

“I was born and raised in the Detroit area and throughout my career I have never had a chance to work in the city. I am thrilled to not only be working in the heart of city, but for a company as distinctly Detroit as Quicken Loans,” Hurbis said. “Quicken Loans has a fantastic brand and a driven marketing team ready to take the company to new heights. I am more than excited to forge new paths in how we tell our story and communicate with our clients and future homebuyers from coast to coast. We are going to push the limits when it comes to creative and innovative marketing campaigns that integrate our digital and traditional strategies.”

In 2012 Hurbis, and his Chrysler Group team, were named Ad Age’s “Marketer of the Year.” He resides in the Detroit area with his wife and two children. Casey is a community leader and serves on the Board of Directors for Adcraft Detroit, and works extensively with Bethany Christian Services, Special Olympics Michigan and The Salvation Army.

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About Quicken Loans

Detroit-based Quicken Loans Inc. is the nation’s second largest retail home mortgage lender. The company has closed more than $300 billion of mortgage volume across all 50 states between 2013 and 2016. Quicken Loans moved its headquarters to downtown Detroit in 2010, and now more than 13,500 of its 16,000 team members work in the city’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past seven consecutive years, 2010 – 2016, and highest in customer satisfaction among all mortgage servicers the past three years, 2014 – 2016.

Quicken Loans was ranked #10 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2017, and has been among the top-30 companies for the past 14 consecutive years. The company has been recognized as one of Computerworld magazine’s ’100 Best Places to Work in IT’ the past 12 years, ranking #1 for seven of the past eleven years including 2016. For more information and company news visit QuickenLoans.com/press-room.

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