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Kirby Atwell’s first career was as a second lieutenant in the U.S. Army, where he served for 11 years. He loved his work, but he always felt an entrepreneurial itch.

While working as an air defense officer in Shariki, Japan, Atwell would use radar to track test missiles being launched by North Korea into the Pacific Ocean. Yet in the back of his mind, he was doing calculations about the potential financial upside of real estate investing and how, if done right, it could provide him with a nice income.

Becoming a Veteran Entrepreneur

How One Army Veteran Became a Successful Real Estate Entrepreneur Who Helps Vets Who Are Homeless - Quicken Loans Zing Blog

Image: Kirby Atwell at a property that he is renovating

When Atwell finished his tour in 2011, he had already purchased a few rental properties using the money he earned while deployed as well as traditional financing.

A West Point graduate, the Chicago native knew he wanted to take his irrepressible competitive drive and begin renovating and flipping properties. He primarily relied on self-education, reading every book he could find.

“I loved the idea of owning an asset that could potentially pay me for the rest of my life,” Atwell says.

Atwell’s first business, called iCandy Homes, was built on a traditional flipping model. He would look for undervalued properties (foreclosed or plain unattractive) in the south suburbs of Chicago. Then he and his two friends would rehab them and put them back on the market.

While his long-term game has always been to buy, rehab and maintain rentals, his first venture taught him a lot about the do’s and don’ts of real estate investing.

The best situations, says Atwell, were ones in which the underpinnings of the house – specifically its mechanics (wiring, plumbing, heating) – were solid, and the mostly cosmetic “ugliness factor” needed to be fixed. While they took a fair bit of elbow grease, those deals were the most profitable.

In the beginning, Atwell raised additional loan money from family and friends. Atwell would rehab the property and sell it. The upside for the family and friends was receiving their principal back with interest.

The Finances of Flipping Houses

At the height of iCandy Homes, Atwell and his two friends were flipping 24 houses at once, in various stages. Quickly, his overhead ballooned and he employed 13 people in addition to various contractors. Atwell felt like he was on a treadmill. He knew he needed to modify his business model.

“I did not realize how much overhead went into flipping. I had to pay all the taxes every time I made a profit on a place,” Atwell recalls. “I knew I wanted to get into the rental market because it guaranteed passive income.”

The financial payoff wasn’t bad: From 2011 to 2016, Atwell sold between 30 and 35 properties for $200,000 to $1.6 million each, and his company made more than $15 million in revenue. Atwell is the first to point out that revenue is misleading when it comes to real estate. It comes down to actual profit.

He decided that the business model was not sustainable long term. He wanted a level of passive income to grow and support him and his family. Flipping ended up having massive overhead costs: constantly finding new deals, transactional costs, the costs of staging, and the opportunity cost. He knew the rental market was where he wanted to be, and he thought it could be more profitable.

Rental Vouchers for Veterans Who Are Homeless

Atwell then learned about a program called VASH (Veterans Affairs Supportive Housing) that helps veterans who are homeless find places to live. The program is a collaborative effort between the Department of Housing and Urban Development (HUD) and Veterans Affairs to, according to their website, “provide rental assistance vouchers for privately owned housing to veterans who are eligible for VA health care services and are experiencing homelessness.”

In May 2016, Atwell started his new company, called Green Vet Homes. He once again began buying and renovating homes in the south suburbs of Chicago and then used VASH to rent them, primarily, to veterans who were homeless.

“These veterans get vouchers, depending on family size, from $1,200 to $1,900 a month,” says Atwell. “They can have 30% of their income go to rent. The intent over time is the veterans’ income increases so they no longer need the voucher,” Atwell adds.

Caseworkers also work with the veterans to help with the root causes of homelessness, such as illness, substance abuse or an unforeseen change in life circumstance.

Since 2008, more than 87,000 vouchers have been awarded, and 144,000 veterans have been served through the HUD-VASH program. Landlords can qualify for VASH vouchers by completing these steps.

Helping Veterans Who Are Homeless Through Real Estate Entrepreneurship

How One Army Veteran Became a Successful Real Estate Entrepreneur Who Helps Vets Who Are Homeless - Quicken Loans Zing Blog

Image: Kirby Atwell and father, Cory Atwell, providing a tour of one of their properties currently undergoing renovation

Employing experience from his previous business, Atwell says the key to making his new rental business work is to buy houses that are ugly inside: “hoarder” houses, foreclosures or those not taken care of but have a good core.

“I replace the fixtures and the finishes and make it look good inside so the value of the property exceeds what I bought it for almost immediately,” Atwell says. “This increases my initial cash investment in the property and allows for a positive cash flow on a monthly basis.”

But Atwell is not a mercenary looking to make a buck. The issue of veteran homelessness is one he cares about passionately.

“I have seen so many reasons for veterans to become homeless. Veteran mothers with multiple kids who have a change in family and earning structure. I had a tenant who had multiple surgeries back to back and was sick for six months and lost his job,” says Atwell. “These vouchers give people a reason to live and recover so they can get back on their feet,” he adds.

Atwell almost always rents to veterans but also rents via Section 8 or to market tenants if he can’t find a veteran to help when a property is ready to rent.

His new company also tries to maintain the smallest eco-footprint possible by renovating old houses rather than building new, reusing as much of the existing property as possible, using energy-efficient windows and bamboo floors, and adding insulation to attics.

This, in turn, helps lower the cost for the renter because the home is more energy efficient.

Atwell’s Business Goals

Today, Atwell owns 15 rentals. His initial goal is to own 24 properties over the next few years. Each house will ideally yield $500 of monthly passive income for all of his expenses. This would equate to $12,000 of monthly passive income, which would be enough to grow into new markets. Long term, Atwell wants to branch out into incorporating multifamily models.

Atwell is now COO of a veteran-based nonprofit called Bunker Labs, which helps veteran entrepreneurs like himself. Free to its 30,000 members, it supports the veteran community through meetups and online education on how to start a business. So, Atwell now can share his successes and lessons learned with other entrepreneurs.

Right now, he is able to manage his current business with a handyman and his dad, but he is reaching the point where he is balancing financial freedom with incurring overhead again.

It’s a balance all entrepreneurs face. Luckily for Atwell, he is able to grow a real estate business surrounded by a community of people he is passionate about.

This post was written by Doria Lavagnino for CentSai, a financial-literacy platform for millennials and younger Gen Xers to help them make smart financial choices.