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Female customer being served at the counter of a record shopSmall Business Saturday is picking up steam. In fact, 7 in 10 Americans are now aware that the day after Black Friday is a time to shop small and support local economic growth, according to SBA Administrator, Maria Contreras-Sweet.

What Is It?

In 2010, the Saturday after Thanksgiving was dubbed Small Business Saturday by American Express (Amex). On that day the financial services corporation rewards people for using their Amex card at small businesses. It’s not clear right now what the incentive is this year, but the goal continues to be to support the growing number of small businesses across the country.

“Small business owners have smaller marketing and advertising budgets than bigger brands and box stores, and Small Business Saturday gives them an opportunity to capitalize on a national marketing campaign without a national marketing campaign budget,” says COO of One Click, Angie Stocklin. “For businesses that rely heavily on word-of-mouth advertising, tons of foot traffic from Small Business Saturday could then translate into significant volume for the rest of the holiday shopping season.”

Last year, 88 million people got out and shopped on Small Business Saturday. This year, will you be of them? Here are three reasons to get up off the couch, shop small and support your local economy this year.

More Money in Your Area

The more you shop around home the more money stays around home. In fact, MetroFamily Magazine estimates for every $100 spent at a locally-owned business, $73 remains in the local economy, and $27 leaves. That’s compared to the same $100 spent at a non-locally owned business, where $43 remains in the local economy and $57 leaves.

I live in a small city where there are quite a few small businesses. One of my favorites is a family-run grocery store. It’s not nearly as big as some of the national grocery store chains, but the products are fresh, the service is amazing and it gives me a sense of pride in the community.

“This year Americans are expected to spend $14.5 billion on Small Business Saturday just by shopping locally,” says president of National Business Capital, Joseph Camberato. “There is great value in supporting small businesses, nationwide.”

More Jobs in Your Area

People want to live play and work in the neighborhood. Thankfully, small businesses create local job opportunities and growth. According to the Small Business Market Update, small businesses added 1.4 million net new jobs through the first three quarters of 2104.

More Unique Goods to Choose from

Small shops have their own unique brand of good and services you won’t find anywhere else. “When communities are introduced to local shop owners and their products, there is an opportunity for the small business to not only generate a sale, but also create a long term relationship with each consumer,” says Stocklin.

Well you’re out shopping don’t forget to eat small either! Restaurant sales also generate money for their community so don’t forget to dine local and fuel up after a long day of shopping. Papagayo, a local Mexican inspired eatery in Saugus, Massachusetts, is really kicking things up a notch this year. Diners who shop in Saugus and show their receipt to their server from 2 p.m. to 5 p.m. will have their choice of tacos for only $1. You can’t beat $1 tacos!

This year, Small Business Saturday falls on November 28, 2015. Show your love and shop local! Enter your zip code here and see all the great deals near you!

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