Bill Emerson is chief executive officer of Quicken Loans, Inc., the nation’s largest online home loan lender and third largest retail mortgage lender. Bill is responsible for the leadership and growth of Quicken Loans.
Bill joined the company in 1993 as a mortgage banker. His passion and commitment for learning and growing, and his zeal for taking care of clients, helped him take on many roles at the company. He pioneered Dan Gilbert’s Mortgage-In-A-Box concept, a way of doing business over the phone, which led to the centralized business model that Quicken Loans utilizes today.
Bill’s leadership ability afforded him the opportunity to run several business units at Quicken Loans as well as lead mortgage operations for the company, where he was responsible for driving performance within Quicken Loans’ businesses.
In February of 2002, Emerson was promoted to CEO.
Detroit-based Quicken Loans employs nearly 10,000 team members and closed a record $70 billion in home loan volume in 2012, a 133 percent increase over the $30 billion previous record set in 2011. The company earned the highest rating for customer satisfaction among all U.S. home loan lenders in a study by J.D. Power and Associates in 2010, 2011, and 2012 and ranked in the Top 10 of FORTUNE Magazine’s “100 Best Companies to Work For” in 2012, placing among the Top 30 companies on FORTUNE’s list for the past 10 years. The company has been recognized as one of Computerworld Magazine’s “100 Best Places to Work in IT” the past eight years, ranking No. 1 in 2005, 2006 and 2007 and in the top-5 in 2012. Quicken Loans was also ranked as the nation’s best employer in Workplace Dynamics’ 2013 National Top Workplace list. The benchmark study of more than 870 companies based its rankings solely on feedback gathered through an employee survey.
Bill is an active spokesperson on the housing industry. He has testified before the United States Senate Committee on Banking, Housing, and Urban Affairs and serves as the Vice-Chairman of the Mortgage Bankers Association Residential Board of Governors. In addition, Bill serves on the MBA’s Board of Directors and Housing Policy Executive Council. He also is a member of the board of directors of Xenith, Inc., a football helmet company dedicated to advancing safety and activity through innovation and education.
Dedicated to his community, Bill has been the recipient of the ALS Association’s Iron Horse Award and the Salvation Army’s prestigious William Booth Award, the non-profit’s highest honor. He also supports the Alzheimer’s Association Greater Michigan Chapter.
Bill earned a bachelor’s degree in business from Penn State, where he was a member of the University’s 1982 National Championship football team.
Bill and his wife reside in Southeast Michigan with their two children.



