- Find out why we're Engineered to Amaze!
PRESS ROOM > Home » About QL » Quicken Loans History

Quicken Loans History

  • Quicken Loans Inc., previously Rock Financial Corp., was founded in 1985 by Dan Gilbert.
  • In October 1997, Rock Financial became affiliated with title insurance company, Title Source Inc., to help support its residential lending business.
  • In May 1998, Gilbert took Rock Financial public, launching a successful IPO underwritten by Bear Stearns, Inc. and Prudential Securities.
  • Initially a branch-based lender, the company launched Rockloans.com in January 1999, which quickly positioned the company as one of the fastest growing online direct mortgage lenders on the Internet.
  • In December 1999, Intuit Inc. (makers of market-leading software Quicken, TurboTax and QuickBooks) purchased Rock Financial. The company was renamed Quicken Loans.
  • In August 2002, Gilbert led a small group of private investors in purchasing the Quicken Loans Inc. subsidiary back from Intuit; Quicken Loans has been privately held since. The company retained all Quicken Loans branding and marketing initiatives.
  • Today, Quicken Loans employs approximately 4,000 people and closes loans in all 50 states and 3,100 counties throughout the United States. The company closed $30 billion in home loans in 2011.
  • In August 2010, Quicken Loans moved its headquarters and 1,700 full-time team members to downtown Detroit.
  • Dan Gilbert coined the name “WEBward Avenue” to illustrate the movement toward a brain-based economy that is currently taking hold in Detroit.
  • In October 2011, Quicken Loans moved an additional 1,500 team members to the Chase Tower Building (owned by Gilbert), with a commitment to bring the remaining 1,000 Michigan-based team members to Detroit by Spring 2012.