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Press Release

Opportunity Made in Detroit Campaign Debuts During World Series

Millions of baseball fans across the country who watched tonight’s World Series Game 4 between the Detroit Tigers and San Francisco Giants got a chance to stare opportunity in the face.  “Opportunity Made in Detroit,” a new Detroit-centric promotional campaign showcasing Detroit’s growing tech-focused economy, debuted with a 60-second commercial.

The spot showcases Detroit-based businesses past and present that are making downtown Detroit the comeback story of the nation.  City stalwarts like the Detroit Symphony Orchestra, General Motors, the College for Creative Studies as well as technology start-up businesses, and charities are prominently featured in the spot.  All of them are actively redefining a great American city.

The commercial features the music and voice of Detroit native Kid Rock, and proclaims:

Opportunity.
It doesn’t stare you in the face.
It’s not going to yell at you to come ‘n get it.  
It doesn’t knock. 

So what does opportunity look like?   
Not what you might think.
You see, opportunity is not a right. It’s definitely not equal.
And it doesn’t come with an instruction manual.

That’s because opportunity isn’t found.
It’s molded. It’s built. It’s created.
It’s as much about grit as it is intellect.
An explosive high-tech corridor located at the intersection of muscle and brains?
You bet. Because opportunity only comes to those already in the game.

What does opportunity look like?
It looks like Detroit.
And opportunity is made in Detroit.

The timing for the campaign launch couldn’t be better, as the World Series places the technology giant city of San Francisco against the nation’s up-and-coming entrepreneurial epicenter of the Midwest (and the U.S.)—DETROIT.  The city’s tech revolution is attracting some of the world’s brightest technology and brain economy minds, because of the Opportunity Made in Detroit.  Quicken Loans and its 6,500 team members are among the many who have recently joined Detroit’s emerging digital corridor on Woodward Avenue.

To learn more about Detroit’s transformation and Opportunity Made in Detroit, please visit www.opportunitydetroit.com.

To schedule an interview with Dan Gilbert, chairman and founder of Detroit-based Quicken Loans, who can provide more detail about Detroit’s opportunity, please contact Paula Silver, Quicken Loans Vice President of Communications at paulasilver@quickenloans.com, or at 734.536.1859.

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