Quicken Loans Is Top Mortgage Brand Online

• Tweet

• Tweet

Have you heard the news from Heardable?

Heardable, a company dedicated to measuring online brand performance, released their latest study, “The Top 25 Mortgage Lenders in America,” and Quicken Loans is the top mortgage brand online.

We’re very proud.

Here’s some info about the award from Heardable:

This report benchmarks the online performance of the top 25 home mortgage brands in the United States. Quicken Loans earned the top spot in a field of strong competitors.

According to the research, Quicken Loans’ brand health score of 688 out of 1,000 possible points beat its nearest competitor, Bank of America, by 128 points, or 18.60%, and surpassed third-place Discover Home Loans by 135 points, or 19.62%. The gap between Quicken Loans and lowest-ranked Fremont Bank Mortgages was 538 points, or 78.20%.

So how did Quicken Loans rise to the position of category leader? Three areas of competence caught our attention:

1) mobile website optimization

2) social media participation

3) search optimization

“Technology has become so critically important to our business,” said Quicken Loans CEO Bill Emerson. “I think it should become more important to the industry. But it’s not just technology alone – it’s technology and process. What we’ve been able to do is take our technology, which has been built internally, and leverage it tremendously in how we handle the mortgage transaction from end-to-end.”

The Top 25 Mortgage Brands in America, Ranked by Online Brand Health