After successfully using social media to fortify campaign efforts in 2008, the First Family of the United States is once again trending in social media networks. Thursday, the First Lady of The United States of America Michelle Obama opened a twitter account, giving Americans a never before seen glimpse into the everyday life of the first family, 140 characters at a time.
Have you heard the news from Heardable?
Heardable, a company dedicated to measuring online brand performance, released their latest study, “The Top 25 Mortgage Lenders in America,” and Quicken Loans is the top mortgage brand online.
We’re very proud.
Here’s some info about the award from Heardable:
This report benchmarks the online performance of the top 25 home mortgage brands in the United States. Quicken Loans earned the top spot in a field of strong competitors.According to the research, Quicken Loans’ brand health score of 688 out of 1,000 possible points beat its nearest competitor, Bank of America, by 128 points, or 18.60%, and surpassed third-place Discover Home Loans by 135 points, or 19.62%. The gap between Quicken Loans and lowest-ranked Fremont Bank Mortgages was 538 points, or 78.20%.So how did Quicken Loans rise to the position of category leader? Three areas of competence caught our attention:1) mobile website optimization2) social media participation3) search optimization“Technology has become so critically important to our business,” said Quicken Loans CEO Bill Emerson. “I think it should become more important to the industry. But it’s not just technology alone – it’s technology and process. What we’ve been able to do is take our technology, which has been built internally, and leverage it tremendously in how we handle the mortgage transaction from end-to-end.”The Top 25 Mortgage Brands in America, Ranked by Online Brand Health
1. Quicken Loans2. Bank Of America Home Loans3. Discover Home Loans4. Capital One Home Loans5. HSBC Mortgages6. U.S. Bank Home Mortgage7. PennyMac8. State Farm Bank9. Wells Fargo Home Mortgage10. Nationwide Bank Mortgage11. CitiMortgage12. AmeriSave13. CashCall Mortgage14. PNC Mortgage15. Citizens Bank Mortgages16. GMAC Mortgage17. Chase Mortgage18. EverBank Mortgages19. Home Loan Investment Bank20. SunTrust Mortgage21. Greenlight Financial22. Union Bank Home Loans23. Crestline Funding24. Provident Funding25. Fremont Bank Mortgages