Opportunity Detroit: NASCAR, Swimming and Social Media

Opportunity Detroit: NASCAR, Swimming and Social Media - Quicken Loans Zing Blog Welcome to summer! This is the season for swimming, ice cream and NASCAR! Paul W. Smith (WJR) and Stephen Luigi Piazza (Quicken Loans) are ready for the season and ready for the great lineup of guests for tonight’s show. Tune into WJR-760 AM to get the lowdown on five great guests! Here’s a rundown of tonight’s show.

You’ll rev up your engines for the Quicken Loans 400. Jay Farner, president and chief marketing officer of Quicken Loans, will share more on the Quicken Loans 400, which is part of NASCAR’s Sprint Cup Series. Quicken Loans is sponsoring the race at Michigan International Speedway today through Sunday. He will also share more on the company’s sponsorship of Stewart-Haas Racing’s No. 39 team and driver Ryan Newman.

You’ll learn some tips from two of Detroit’s leading social media experts. Nicole Yelland is brand manager at Livio Radio Inc. and John Policicchio is director of interactive marketing at MotorCity Casino Hotel. Together they’re hosting the fourth annual Social Media Day Detroit. Social Media Day Detroit will be held on Thursday, June 27 at MotorCity Casino from 6 p.m. to 10 p.m. ET. This year’s theme is “Generation D” and the pair will be discussing the renewed entrepreneurial spirit and the new infusion of technology in the city. The event’s “Star Up Detroit” section will feature new business owners in and around the city. Tickets are free for those 21 and older and are available at SocialMediaDayDetroit.com.

You’ll learn about a new swimming program in the city just in time for summer. Nikole Saffle is senior program director at the Boll Family YMCA and creator of the Detroit Swims program. She will discuss her program that teaches inner-city children how to swim and aims to reduce the drowning rate for kids. Detroit Swims has taught nearly 1,400 children how to swim and about water safety education. To learn more about the program, visit www.YDetroitSwims.org.

You’ll hear from a homegrown musician with a lot of “Saxappeal.” LaDarrell Johnson is not only a member of the group Collective Peace. He was also recently named one of Crain’s Detroit Business’ “20 in their 20s” for the progress he has made with his musical career. LaDarrel attended Detroit High School of the Performing Arts and Wayne State University and has performed at Carnegie Hall in New York. You can learn more about him at www.Reverbnation.com/Saxappeal.

Don’t forget to tune in this Friday evening, June 14, at 7:00 p.m. ET for all that and more!

Take Opportunity Detroit everywhere you go – find the podcast here.

Join the conversation! Let us know what you’re thinking by tagging your tweets with #OpportunityDetroit

 

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