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Very, very interesting article from Reuters about a unique way to pay your mortgage.

Turn your house into a giant advertisement.

Seems crazy? I don’t know. Seems pretty cool to me, actually.

Now, I say that knowing full well my neighbors would probably have a major freaker if I did this. However, it’s an interesting idea, and I hope it works out for all that are involved.

I’ve heard about this before, maybe a year or so ago. This time around, a company called Brainiacs from Mars is on a mission to turn at least 1,000 American homes into giant, living advertisements.

Here’s a bit from the article:

When they saw the house on El Dorado Drive in this Los Angeles suburb being painted a startling orange and green and giant billboards hung on the outside, Scott and Beth Hostetler’s neighbors were initially angry and confused – some even considered calling the police.

But what they witnessed on Friday was not an offensive redecoration decision by the Hostetlers, but rather the debut of one of the more unusual schemes to arise from the housing crisis.

In return for allowing the front of their four-bedroom house to become a garish advertisement, the Hostetlers are getting their nearly $2,000 monthly mortgage paid by the marketing company behind the project, Brainiacs From Mars.

I’ll be following up on this story to see how this turns out. I really think it’s a unique marketing idea. Whether it catches on and is profitable for all involved is another story.

We’ll see.

Read the full article here.

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