Unique Culture of Trust Drives Passion and Innovation Among its Team Members

Detroit, Mich. – Jan. 20, 2011 – Quicken Loans Inc., the nation’s largest online lender and a top-five retail mortgage lender, was named today to FORTUNE Magazine’s annual listing of the “100 Best Companies to Work For,” ranking 29th. The honor marks the eighth straight year the company has been in the top-30 of FORTUNE’s list and is one of only three Michigan companies who made the list.

“2010 was a big year for Quicken Loans – we closed our millionth loan, celebrated our 25th anniversary and achieved record numbers in virtually every category, including closed loan production, revenue and profits,” said Dan Gilbert, Founder and Chairman of Quicken Loans. “In all that we accomplished, we continued to be driven by our special culture. It is the core of all that we do, defines who we are as a company and is the largest reason for our continuous success.”

“We are proud to receive this recognition once again from FORTUNE Magazine. Our commitment to providing the most interesting, challenging, exciting, fun and rewarding environment for our nearly 4,000 member brain-force is unwavering,” Gilbert added. “In return, our people bring their ‘A’ game with them to work every day.”

That ‘A’ game was demonstrated in 2010 when Quicken Loans was ranked “Highest in Customer Satisfaction with Primary Mortgage Sales” in the United States in a benchmark study of the mortgage industry by J.D. Power and Associates. In the report, the company far exceeded the industry average on many key performance indicators.

“Our passionate, enthusiastic, and dedicated team members are the force behind engineering amazing client service, which we are thrilled has become synonymous with the Quicken Loans brand,” said Quicken Loans CEO Bill Emerson.

To compile its list, FORTUNE Magazine partners with the Great Place to Work Institute to develop a comprehensive team member survey. The survey is sent randomly to employees with the results of the survey accounting for two-thirds of the overall company score.

The survey goes deep into team member satisfaction on topics such as compensation, empowerment, and training. The remaining company score is determined through the Great Place to Work Institute’s Culture Audit, a series of questions and surveys on benefits, hiring and recognition.

Quicken Loans moved its headquarters and 1,700 team members to a vibrant state-of-the-art office space in the heart of downtown Detroit in the summer of 2010. The company’s new colorful and collaborative home was designed to inspire creativity and innovation by taking on a distinct “anti-corporate” identity. The company is planning on moving an additional 2,000 of its team members to Detroit in the next year.

The full FORTUNE Magazine listing of the “100 Best Companies to Work For” can be found at http://money.cnn.com/magazines/fortune/bestcompanies.

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About Quicken Loans Inc:
Quicken Loans Inc. is the nation’s largest online retail mortgage lender and among the five largest overall retail home lenders in the United States. The company closed a record $29 billion in retail home loan volume across all 50 states in 2010, and recently closed its 1 millionth loan. Quicken Loans employs approximately 3,700 team members and generates loan production from five web centers located in Michigan, Ohio and Arizona. The company also operates a centralized loan processing facility in Michigan as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked #1 in customer satisfaction among all home mortgage lenders in the United States by J.D. Power and Associates for 2010. “QuickenLoans.com” has been named “Best of the Web” by Forbes and Money magazines. The company also has been named to FORTUNE magazine’s list of the country’s “100 Best Companies To Work For” eight consecutive years, ranking as high as #2, and named in the top-15 of Computerworld magazine’s “100 Best Places to Work In Technology” for six years in a row. Quicken Loans ranked #1 in the Detroit Free Press’ ‘Top Workplaces of 2010’ List. The company recently moved its headquarters and 1,700 of its 3,700 full-time team members to downtown Detroit. For more information about Quicken Loans, please visit www.quickenloans.com.

About Rock Holdings Inc:
Rock Holdings Inc. is the parent company for several financial services related businesses and employs over 4,000 team members. These client-focused and technologically-driven companies include Quicken Loans, the nation’s largest online home lender and One Reverse Mortgage unit, the fastest growing reverse mortgage lender in America; Title Source, a nationwide leader of title insurance and settlement services; Quicken Loans Mortgage Services (QLMS), a mortgage origination platform servicing community banks and credit unions across the country; In-House Realty, the preferred real estate partner of Quicken Loans that matches clients with trusted real estate agents in all 50 states; and, Quizzle.com, the online innovator and website where consumers manage their home, money and credit. Rock Holdings, Inc. also recently moved its headquarters to downtown Detroit.

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