The world of social media continues to expand by the day. We consume an incredible amount of information just by browsing the numerous networks available. But did you know that your social media profiles can be used to help (and sometimes hurt) your job search?
An overwhelming majority of companies will research candidates online before hiring them, or even before bringing them in for an interview. Making sure all of your social media profiles are professional, updated and prepared for the eyes of a recruiter can separate you from the crowded field of candidates. And just because your profile is set to private does not mean it’s 100% protected from the public. Often times, settings change without warning, exposing you profile to the world.
Clean Up Your Profile
Consider your social media pages to be online extensions of your resume. If a company were to search your name, they should find content that backs up what you say about yourself on the resume. This means you should never post anything that might be remotely offensive, unprofessional or illegal. That means those pictures from spring break, the cow-tipping excursion and the birthday bash all should be removed. Your profile is a direct reflection of yourself, and if a prospective employer finds anything undesirable, your resume will fall into the garbage faster than you can tweet Breaking Bad spoilers.
Instead, use a professional profile image, post positive statuses and like/follow pages that fit your career interests. Do you have a dream company in mind? Follow them on Twitter and Facebook to get a good idea of company culture, job postings and even use it as a way to reach out and connect with someone there.
Follow and Like Relevant People
As mentioned above, you should like and follow companies that you might want to work for in the future. But you should also use social media to keep tabs on experts in your field. Take advantage of the free knowledge many people post on a daily basis to educate yourself. If there is something you really like, share or retweet the posts, which adds to your own profile and lets people know your professional interests and areas of expertise.
Also, there are many social media accounts dedicated to posting jobs, career advice and resume assistance. Following these accounts can give you a leg up on the competition and help ensure that you are using the best practices.
One of the most significant aspects of social media is networking. On Twitter, you can follow, retweet and tweet at anyone in the world, and this includes people who can assist you in a job search. Many brands have Facebook pages you can like and get more information. Developing relationships with people who can help you find a job or offer advice has never been easier. LinkedIn is a valuable professional social media network that not only acts as an online version of your resume, but also a great way to reach out to recruiters, business professionals and leaders in your field. The phrase “it’s not what you know, but who you know” may be overused, but it does apply.
Social networking is a valuable tool that can be used to help land your dream job. Treat it with care and it can open up many doors!
Be sure to follow Quicken Loans on social media and check out our careers page here!