Detroit’s Winter Blast Prepares to Kick Off

Motown Winter Blast - Quicken Loans Zing Blog

Last week, representatives from five Winter Blast sponsors met at Meridian Health Plan in downtown Detroit for a press conference to announce the return of Detroit’s favorite winter festival for the tenth year in a row. This year’s Meridian Winter Blast, lighting up Detroit from February 7 to February 9, heralds in a new name, free ice skating, the return of the snow slide and much more!

Originally called Motown Winter Blast, the name change comes in light of Meridian Health Plan’s three-year contract as title sponsor of the Winter Blast. The official name of the festival will now be Meridian Winter Blast presented by Quicken Loans.

Jon Cotton, President and COO of Meridian Health Plan, welcomed the name change. “While our Meridian Mission is to continue to improve the quality of care in Michigan, it’s also our goal to improve the overall quality of life in the region, and we feel that the Winter Blast Festival certainly enhances that, providing great times to our residents, great impact to our downtown and community service.”

Other exciting news is the return of the Buick Snow Slide. Standing 30 feet high and 200 feet long with more than 2,000 tons of snow, the slide is sure to be show-stopping attraction at the 2014 Winter Blast.

Quicken Loans has once again signed on to be the presenting sponsor for the Winter Blast Festival.

“Our efforts will continue to help showcase Detroit as a great place to live, work and play, and we know the Winter Blast will help us in our efforts as we expect more than 100,000 people to come and enjoy a great weekend of winter-themed entertainment,” said Vice President of Miscellaneous Stuff at Quicken Loans, David Carroll.

Also supporting Meridian Winter Blast is Flagstar Bank with their crowd-pleasing ice garden in Cadillac Square and some Winter Blast favorites like free ice-skating, marshmallow roasting and heated tents.

Partnering with the Meridian Winter Blast for the fifth year in a row is Matrix Human Services. Bringing a community service aspect to the festival, Matrix is asking that guests bring three cans of food, a children’s book, or $2 as a donation for those in need.

The Meridian Winter Blast presented by Quicken Loans is clearly going to be a highlight of the holiday season. George Jackson, President of the Detroit Economic Growth Corporation and the Detroit Downtown Development Authority, summed it up best: “We spend a lot of time on new developments and incentives to bring companies into Detroit, but we also know how important special community events are to a downtown, and the Winter Blast is our only true winter signature festival and should continue to be supported by all of us.”

So bundle up, grab your skates and few cans of food, and meet downtown for the tenth annual Meridian Winter Blast presented by Quicken Loans.


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