Creating a Strong Corporate Culture Isn’t Always About $$$

Hey blog readers.

We found a pretty cool article today about corporate culture and why some companies thrive and others don’t.

It’s from Len Brzozowski and we love it because…it mentions Quicken Loans as well as some other great brands we admire. In fact our Quicken Loans CEO is quoted in the blog post. How cool is that?

I really want you to read the full post on his site, but here is a bit from it to pique your interest:

I think some people feel that such company behaviors are simply so far outside of their current corporate culture, we can’t imagine being more Google- or Zappos-like.   (I imagine most mid-level managers would be afraid to bring up this conversation for fear of being chastised or laughed at.)

I remember listening to a talk by Quicken Loans CEO Bill Emerson.  He presented their approach to this topic, and during the Q&A session one of the CEOs in the room said to him — “you can afford to do all these things for your employees because you are an Internet company and have healthy profit margins. . . most of us here are in markets where our margins are being squeezed every day.  We just can’t afford to be like you.”

Emerson thought for a moment, and then replied “Sir. . . I certainly don’t pretend to understand your business or market . . . but from where I sit, I just don’t see how you can afford NOT to do things more like we do.”    In Emerson’s view it is a matter of FAITH, and going to great lengths to show employees that you value and appreciate them is the key to unleashing unparalleled loyalty, which will lead to better engagement, more productivity, and more innovation – thus improving business performance.

Jenna Bush, a project manager with our marketing team added this to the conversation:

The best 3 perks that have kept and will continue to keep me happy here forever are:

1) a handwritten note from the CEO expressing appreciation for my contributions on my anniversary (This garnered more jealousy from my friends than the pretty Tiffany earrings!)
2) a birthday card sent to my daughter
3) my CEO remembering my partner’s name at outings

Sounds pretty solid to me. Read the full article here.

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