It was a very exciting Monday morning in downtown Detroit, as Chrysler and Rock Ventures held a press conference to announce the move of Chrysler to the Chrysler House, formerly known as the Dime Building in downtown Detroit.
Dan Gilbert, Chairman of Quicken Loans; Sergio Marchionne, Chairman and CEO of Chrysler; Kirk Lewis, Detroit Deputy Mayor; and Sandy Baruah, President and CEO of the Detroit Regional Chamber were on hand to discuss the significance of the move among countless media members.
Before I get into the details of the move, I do have to tip my hat to the Selected of God Choir most famously known for their appearance in Chrysler’s Super Bowl ads. They set the tone for the press conference properly by opening up with a couple numbers.
If you haven’t heard them yet, you need to start listening to them now. Check out their rendition of Eminem’s “Lose Yourself” by clicking here.
“The future of Chrysler Group and the City of Detroit are inextricably tied,” said Sergio Marchionne in his stellar accent that I’m extremely jealous of. “In order to reflect this we want to go beyond spiritual or symbolic evidence of our faith in the City’s future by establishing a physical presence people can see and be proud of.”
When asked if these employees exist or will be new hires, Marchionne quipped, “Oh, they most certainly exist in the metaphysical sense like you and I exist.”
I got a kick out of that.
Also, don’t forget that on January 5, Chrysler announced that it will be adding a third crew and 1,100 new jobs at its Jefferson North Assembly Plant in Detroit, as well as plans to reactivate its Conner Avenue Assembly Plant for production of the SRT Viper, which will create 150 new jobs.
Hey Sergio – if you need someone to test drive those new Vipers, have your people call my people and we can make it happen.
Chrysler’s move downtown adds to the growing list of companies who have made the move to the city, and Dan Gilbert couldn’t be more excited about it.
Dan chimed in by saying, “It’s very exciting that a company with the legacy and brand of Chrysler is joining the many other companies opening shop in Detroit, as we together help build downtown into the energetic, job-producing, high-tech corridor it is quickly becoming. Chrysler has always been synonymous with Detroit, but today they can truly say they are ‘Imported from Detroit,’ as their presences makes them an important participant in the positive transformation of a great American city.”
Welcome to Detroit, Chrysler. We’re happy to have you here for the party!