America’s Homeowner Alliance: What It Is and How It Could Help You

America's Homeowner Alliance: What It Is and How It Could Help You - Quicken Loans Zing Blog

Homeowners are gaining an ally in the U.S. government.

America’s Homeowner Alliance (AHA) is a new group in D.C. fighting for the rights and interests of homeowners in the United States. The AHA strives to “protect and promote sustainable homeownership for all segments of America.”

To give you, our readers, more insight into what the AHA is and how it can help you as a homeowner, we sat down with AHA chairman and founder, Phil Bracken, to get the inside scoop on the association and its benefits.

What is the mission of America’s Homeowner Alliance?

To protect and promote sustainable homeownership for all segments of America. We will work on legislation and regulations impacting the mission, and we bring an exceptional member benefit program to deliver homeowners discounts and value on their everyday purchases.

What was the motivation behind forming AHA?

Homeowners lost over $7 trillion in home value in the crisis. Public policy didn’t prevent or stop the crisis. Policies since the crisis have resulted in homeownership dropping to the lowest level in 18 years. To meet the needs of the emerging household formation in America (13 million of the next 17 million households formed will be minority) we need different policies. Homeowners are frustrated and ready to change Washington.

What are the main issues facing homeowners today?

Policy makers’ current action could result in doing away with the mortgage interest deduction, eliminating the 30-year fixed-rate mortgage, increasing the minimum down payment requirements, tightening credit further, and restricting opportunity for low- to moderate-income families.

How does AHA advocate on behalf of homeowners?

We draft policy statements to guide our actions based on our mission statement. We will lobby directly or create coalitions to protect the mission and the opportunity for homeowners.

What are the criteria to determine when the AHA takes action on a particular issue?

The mission statement guides all of our actions. If policies or regulations do not meet the test, we will be a stern and strong voice for the 75 million homeowners, most of whom vote!

How do you plan on reaching the average homeowner?

We have 40 different marketing outreach strategies including social media, marketing through realtors, home builders, lenders, title insurance companies, the diverse segment groups and others.

As a homeowner, what are the benefits of being a member?

First and foremost, our goal is to protect and promote sustainable homeownership to help build prosperous communities. Second, our member benefits program has over 1,000 merchants (including most of the big providers of products to homeowners) offering over 1 million products that bring discounts and real value to the everyday purchases made by our members. The buying power of 75 million homeowners brings incredible collective value.

Is there a cost to become a member? What do the costs cover?

Yes – the annual fee is $20. It pays for the administration of the organization, the advocacy work in Washington, and the constant building and improving of the member benefits program. Our goal is for every member to save MORE than their annual dues in savings and value from the member benefits we provide.

Have any questions about the AHA? Let us know in the comments below or check out their website!

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